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October 16th

16:00-19:00 CET


Central Building, Distrito Telefónica

"Artificial is Natural": Artificial intelligence in business

Thanks for joining us at "Artificial is Natural"


The "artificial" and the "natural" lose individual significance when the real aim is to make life easier for people, both in the social and business environment, and here AI is already second nature. Technologies have a greater weight than ever, not just in the way we live in society, but in the very nature of companies due to being increasingly connected to the digital world.

We believe that today, the line between the artificial and the natural blurs as technologies evolve and learn to communicate in our language. The incorporation of Artificial Intelligence into corporate strategy is happening today, as part of the natural evolution in the transformation of any company. We invite you to be part of this change and accompany us on a journey, where you will see human development and many technologies which can maximize the capabilities of your business.

Best of LUCA Innovation Day 2019

At our third edition we want to show you how Artificial Intelligence is already within your personal and company's reach. We showed the different uses and most innovative applications, developed in the last year, to meet the needs of your business. With solutions for all sectors such as Finance, Retail, Media, Tourism, Transport, Industry 4.0, among others, and the experience of our customers.

In addition, this year we launched Movistar Living Apps in the Spanish market; the new channel to reach your customers, because Telefónica has been bringing the best technology into the home for years. Our transformation is based on intelligent connectivity, digital services in the home and now taking advantage of this rich ecosystem, we have made new experiences accessible thanks to Aura. Some of our partners have already joined and you can be next.

  • We met the IA solutions that best suit your sector of activity, size and objectives.
  • We listened to customers' stories from different industries that already rely on us, as a technology partner.
  • We saw, touched and experimented with our IA and multisector solutions live, together with our experts.
  • We discovered Movistar Living Apps: a new intelligent channel for your business to reach millions of homes.



LUCA Innovation Day 2019

About LUCA


LUCA is Telefónica's global data and Artificial Intelligence unit for companies and public administrations, seeking to focus their corporate strategy on data-driven decision-making.

At LUCA we make Big Data and Artificial Intelligence accessible to our clients by extracting the value from their data.

Our product and service offerings include strategic consulting and training programs; business insights from aggregated and anonymized information from our Telefonica network; data analytics; deployment of architectures and infrastructures to support Big Data and AI projects; as well as marketing and advertising solutions. A wide variety of solutions that demonstrate that any business can apply AI in its processes, regardless of its size, sector or activity.