Employability map for Spain

Development of a new Big Data infrastructure to increase job opportunities in the provinces of Spain.

Fundación Telefónica logotype

By capturing information from external sources, the Fundación Telefónica's Employment Map allows us to know in detail which skills and professions are most in demand in each Spanish province.





Public Administrations



About Fundación Telefónica

Fundación Telefónica’s mission is to improve people's opportunities for professional growth through educational, social and cultural projects, adapted to the challenges of the digital world.

The Story of the Project

The project focused on the development of the interactive map tool, through which you can search the most demanded skills and professions in each Spanish province, within the field of new technologies.

To achieve this, LUCA carried out an advanced Big Data project, covering every phase of a project of this style, including the deployment of infrastructure, exploitation of the data and many engineering and advanced analytical tasks for the creation of models.

The Challenge

Provide useful and true information of employment demand in Spain

Apart from the difficulties derived from the technology, one of the main challenges of the project has been to provide useful and true information of employment demand in Spain, for which the Fundación Telefónica has relied on some of the key players in the country such as Infojobs and Tecnoempleo.
Fundación Telefónica's Employment Map responds to the social need to identify and close the gap between the supply and demand of certain professions. The data identified this as a real need as, even with high unemployment rates, many companies still have difficulties filling certain technical positions.

The results

The creation of the interactive map, available free of charge on Fundación Telefónica website.


Withing the map, any user can obtain up-to-date and accurate answers to some of the most important questions regarding employability:


What are the skills and professions most in demand in each Spanish province


What knowledge is required to access offers in these professions


Which professions best fit my current profile


At LUCA, we work with all sectors by offering an extensive range of products and services adapted to each industry, from unique business insights interpreted from anonymized and aggregate telcom data from +350 million customers in our mobile network, to digital transformation projects using Big Data and Artificial Intelligence technologies.

Find out more about the Public Administrations Industry
Other products and services you may be interested in


We guide you through the digital transformation process with one key objective: to extract information from data to generate differential value all while understanding your business needs and the data you have.


We offer training for your professionals on new Big Data methods and technologies so they may be used as the foundation for your company’s digital transformation.

Data Analytics

We process data and apply algorithmic models to convert data into business knowledge so you can make the best business decisions.

Business Insights

Our tools are designed to get valuable insights that allow companies to make the right decisions based on data.

Marketing and Advertising Solutions

We help you reach your marketing and sales goals by segmenting and customizing for your audience.

AI Solutions

We can help you define the necessary Artificial Intelligence strategy to optimize the user experience as they interact with your brand.

Tools and Infrastructures

We know companies need solid, reliable and flexible platforms and tools for proper implementation and scalability of Big Data and AI projects.

Our success stories
All our success stories

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign

LUCA Messaging: Honda CB 125 Twister Campaign

LUCA Messaging: Honda CB 125 Twister Campaign

LUCA Tourism: Getting to Know the Las Fallas Tourists

LUCA Tourism: Getting to Know the Las Fallas Tourists
All our success stories