Big Data and Artificial Intelligence experts

October 16th

16:00-19:00 CET

Central Building
Distrito Telefónica

October 16th

16:00-19:00 CET


Central Building, Distrito Telefónica

Experts in Artificial intelligence: LUCA Innovation Day 2019

Experts in Artificial intelligence: LUCA Innovation Day 2019

At LUCA Innovation Day 2019, there will be many experts in Artificial Intelligence and Big Data who best know the latest trends in digital transformation in order to find a relevant application of AI in any type of business or sector. Among them, some of our clients will also participate, sharing their success stories in innovation and their experience with LUCA.

Chema Alonso

Chema Alonso

CDO - Telefónica

Chema is currently Telefonica's CDO, Chief Data Officer, of Telefonica. In this position he directs the strategy for Big Data, Advertising and Telefónica's Fourth Platform. As part of the work to define the Fourth Platform, he also manages the Personal Data Bank team and is the main internal support for the Data Transparency Lab. He is also responsible for global cybersecurity and data security, heading the creation of the new Global Security Unit with ElevenPaths and the Information Security Global Business in B2B & B2C.

He previously held the position of founder and CEO of ElevenPaths, a subsidiary of Telefónica Digital focused on innovation in security products and was also the General Manager of Global Security Business in the B2B unit of Telefónica Business Solutions. Prior to joining Telefonica in 2013, he worked and directed at Informática 64 for 14 years, a company focused on Computer Security and training. He holds a PhD in Computer Security from the Rey Juan Carlos University of Madrid, a degree in Computer Engineering from URJC and Computer Systems Engineering from the Polytechnic University of Madrid, who also named him Honorary Ambassador of the University’s School of Computer Science in 2012. Since 2009 he has also managed the Information Security Masters programme at the European University of Madrid.


Elena Gil Lizasoain

Elena Gil Lizasoain

CEO LUCA - Telefónica

Elena Gil is the Global Director of Big Data B2B in Telefónica and CEO of LUCA, a position she has held since 2016. As Director and CEO, she has the responsibility to help our clients throughout their journey to manage Big Data more effectively, helping them become data-driven organizations, and also providing an extensive portfolio of innovative Big Data solutions.

Elena joined Telefónica in 2000, and since then has held prominent management positions at Telefónica International and Telefónica Latin America, within the Large Corporations, Small and Medium Initiatives and Consumer Companies units. From 2014 to 2016, Elena held the position of BI and Big Data Global Management of the Telefónica group. In this role she was responsible for the analysis of consumers for internal use and external monetization, leading Telefónica to become a data-driven company.

She holds a degree in Business Economics and Management from Deusto University (Spain) and an MBA from MIT-Sloan School of Management (USA). She completed her studies at the University of Berkeley (USA) and EDHEC in Lille (France).


Adrián García Nevado

Adrián García Nevado

Director of Major Clients and the Central Region - Telefónica España

Adrián García Nevado has developed his professional career in companies in the ICT sector, holding various positions in management, such as the Banesto Group and Vobis, and at Microcomputer as General Director for Spain and Portugal.

He joined Telefónica in 1998 where he was the Deputy General Director of Residencia, CEO of Telyco, General Director of SMEs and Autonomous. In 2005 he was appointed General Commercial Director of the Group. In 2008 he became CEO of Central America, returning to Spain in 2011 where he was appointed General Director of Business of Telefónica España. He is currently the Director of Large Clients and Territory Center for Telefónica España.


Marisa Urquía Marti

Marisa Urquía Marti

Director of Companies - Telefónica España

Maria is currently Director of Companies at Telefónica Spain. She holds a degree in Telecommunications Engineering from the Universidad Politécnica de Madrid and an Executive MBA from the Instituto de Empresa. She has developed most of her professional career in Telefónica where she has held different positions, initially in technical areas such as Service Development and later commercial areas such as Marketing Director of GGCC. Later as Director of Customer Engineering, Commercial Director of the EEFF sector, and more. But she has remained in the field of Companies.

In her previous stage to Telefónica she worked in Enagás, in technical areas.


Ana Molina Alarcón

Ana Molina Alarcón

Service Designer – CDO Telefónica

Ana joined the CDO team at Telefónica to be part of Aura. Leading the design team since March, she has a degree in Advertising and Public Relations. In 2000, the Areces Foundation awarded her a scholarship for a Master in Networks at the Universidad Politécnica de Madrid, and it was there, among computer scientists, that she discovered her passion for technology and digital design.

She has worked for different brands and clients in Spain, the USA and Latin America. Yomvi from Canal Plus, ING's first robot advisor, My Money Coach for the Spanish market, and of course Aura the artificial intelligence system of Telefónica. In addition to being part of companies such as Shackleton and consultants such as The Cocktail and Secuoyas.

In recent years she has participated in major projects, such as the reinvention of television in Spain, the emergence of the first bots, and the development of artificial intelligence within Aura. These are challenges in which she has proved her knowledge of humanity and technology to generate unique experiences.


Antonio José Ortiz Jaén

Antonio José Ortiz Jaén

Corporate Digital Manager - Mahou San Miguel

Antonio has been learning about marketing and communication for the last 13 years. He started in digital advertising agencies where he stayed until 2011. He then made the leap to the side of advertising, first in Nokia and since 2013, in Mahou San Miguel, where he has been lucky enough to work for almost 7 years, first in Digital Marketing in Spain, then to several positions of Brand Management. Since 2018, he has lead the Digital Transformation project of the marketing department of Mahou San Miguel.

He considers himself an expert puzzle solver by connecting different pieces. Everyday he looks for the right questions to allow art and science to work cohesively.


Ángel Rafael Martín Martínez

Ángel Rafael Martín Martínez

Sub Director of Energy Management - UFD Distribución de Electricidad - Grupo Naturgy

Ángel Martín holds a degree in Superior Industrial Engineering from the School of Industrial Engineering, Polytechnic University of Madrid, specialising in Energy Technologies. He holds a Master's degree in Electrical Energy Systems from ICAI, School of Engineering, Pontifical University of Comillas.

He has 20 years of experience working in the Electrical Sector. He started working for Unión Fenosa in the Department of Research and Development for the network in the Madrid area, passing through to Management of technical service and campaigns and finally on to the Department of Balances and Settlements.

He is currently a Sub-Directorate of Energy Management at UFD Distribución De Electricidad S.A. Grupo Naturgy.


Carlos Martínez Miguel

Carlos Martínez Miguel

Global Director Big Data and AI Business at LUCA - Telefónica

Carlos is Telefónica’s Global Director for Big Data and AI Business and Vice President of Business Development at LUCA.

Carlos joined Telefónica in 1999 and since then has had a number of different positions at global and local level, being during the last 10 years focused on fostering the digital transformation of enterprises and public organizations. Prior to his current position, he was Global Vice President of Business Development at ElevenPaths, Telefónica’s Cybersecurity unit.

Carlos has an MS in Telecommunications Engineering from the Polytechnic University of Madrid and a BS in Business Administration from UNED, as well as Postgraduate Diplomas in Management from ESADE Business School and IESE Business School.


Pedro A. de Alarcón

Pedro A. de Alarcón

Head of Social Good & Sports Analytics at LUCA - Telefónica

Pedro A. de Alarcón is a senior data scientist and head of the Big Data for Social Good & Sports Analytics department in LUCA, Telefónica's Data Unit. His profile is a mix of technical skills in the field of Data Science with business development and product marketing. Pedro has a master's degree in Computer Engineering and a PhD in Bioinformatics. His academic research on Machine Learning and content retrieval is supported by numerous publications in technical journals and conferences. In 2003 he was one of the founders of Integromics, now part of PerkinElmer. He joined Telefónica in 2007, holding management positions in innovation projects, product marketing and Data Science.


Jorge Sanz

Jorge Sanz

Sports Director Women's Team – Movistar Team

A long-time member of the Movistar Team coaching team, Sanz made the leap in 2018 to sports management for the women's team, a position that was not unknown to him whilst he led the Lointek team (UCI Women Team) for two seasons. In the team of Sopelana, he met some female athletes, some of which have been his pupils since last year.

He is a graduate in Physical Activity and Sport Sciences and has a Master in High Performance in collective sports. He was born into cycling family, which includes- Enrique's brother, a professional athlete in the Movistar Team; Eusebio's nephew; Enrique's son, cyclist and assistant in the first period of the team. Sanz brings experience, character and professionalism acquired in many of the areas surrounding this sport.


Miguel Ortega

Miguel Ortega

Director of Operations and Business Development - Movistar Estudiantes

Miguel is currently Director of Operations and Business Development at Movistar Estudiantes. He holds a degree in Business Administration and Management (San Pablo CEU).

In charge of the digital transformation of the entity, focused on maximizing sports performance, providing information for the analysis of technicians, optimizing and digitizing processes of the entity, for the improvement of the user experience both internal and external, with the goal to increase fan engagement.

He has developed his career mainly in the field of consulting, where he has held the position of Practice Manager of the Business Applications department, so has developed skills in business and operations. He has actively participated in the digital transformation of his clients since 2005 when he joined Oracle. As a Certified PMP has led projects in more than 15 EMEA countries.

Passionate about sports in general, and basketball in particular, Miguel has been part of the Board of Movistar Estudiantes for 4 years before making the decision to join the board of the club.


Mikel Coira

Mikel Coira

Global Head of Big Data Solutions at LUCA - Telefónica

Mikel is responsible for building ready-to-market solutions based on Machine Learning algorithms and Big Data platforms at LUCA.

He holds solid grounds on product development since he has more than ten years of experience working for companies dedicated to building SaaS products. He co-founded two startups focused on smart analytics to increase sales and customer engagement, and he also worked for a couple of USA's startups in the sectors of retail and wearable healthcare technology and devices.